Cricket is not only part of Indian culture that has one of the world's largest populations, currently 1.3 billion people, but also has 2-3 billion fans across India, UK, Pakistan, Asia, Sri Lanka, Zimbabwe, West Indies, Australia, New Zealand and Africa.
Cricket is the second most popular sport in the world.
According to Golden Matrix CEO Brian Goodman, 'The launch of the sportsbook platform with this particular customer has been timed to coincide with one of the world's most popular events, the season's kick-off of the Indian Premier (Cricket) League (IPL).
